Given current market conditions, what is the optimal brand extension strategy? The Duotone brand belongs to us; we can shape it as we see fit. Each of these heroes face challenges like self-doubt, lack resources, or need to polish their skills in order to achieve greatness.
They are positive or negative depending on our Brand positioning kitesurfing strategy.
There was plenty of heated debate about the name Duotone in some forums. If, for example, a customer bought a new North Kiteboarding kite in the spring?
But if you work hard to foster an emotional connection and loyalty to your brand, consumers will be willing to pay double or even triple the amount for your product.
How does this change the way the Evo fits between the Dice and Neo? A brand may have many strong and positive associations. Why are you pulling this name out of the drawer again?
Can we leverage our current position in the market to introduce new brands? For example, we created the Rebel and the Neo so there will still be a Rebel and a Neo available under Duotone, which will be identical in terms of flight characteristics and positioning to the Rebel or Neo of the past.
I would say this is a massive opportunity. However, now that we are doing it, it is obvious, that many new possibilities show up and our employees, especially many of the younger team members, are more motivated than ever to leave their footprint.
When we were looking for a name for the new brand, we chose Duotone as the internal project name. This could be done via local presence in areas where the sport could be practiced, with advertisements on travel agencies websites and even in points of sales of North Sails products.
What has happened now for you to give up North Kiteboarding after 18 years? However, if such strong and positive associations are also shared by competing brands, the brand is vulnerable to competitive pressures.
From my experience, the specific model, the product name, is more important than the brand. It is important to note that different than other sports, competitive sailing can be practiced not only by teenagers and young adults, but also and in certain categories mainly by mid-age athletes years old.
The Duotone brand belongs to us; we can shape it as we see fit. Word has gotten around already that the new Duotone brand is about to launch. The longer we worked with it, the more we realised that this name was a really good match for the new brand.
This may not be critical in terms of measuring brand equity as it exists.However, we came to the conclusion that from a brand positioning perspective it is better to keep ION as an independent brand; even Cabrinha kiters or Slingshot fans.
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However, we concluded that from a brand positioning perspective it is better to keep ION as an independent brand; even Cabrinha kiters or Slingshot fans.
Best Kitesurfing Brand of This one is simple, who was the best brand inwho made the best kites, had the best boards, produced the best videos, had the best team and which encompasses the true spirit of kitesurfing?
Why is the new brand not called ION Kiteboarding? Till Eberle: This is something that we discussed internally at length. However, we came to the conclusion that from a brand positioning perspective it is better to keep ION as an independent brand; even Cabrinha kiters or Slingshot fans can identify with ION and purchase these products.Download